Human-first strategy for founders building what’s next.

With 55+ years of combined experience across venture, product, and storytelling, we help founders stay aligned while scaling impact.

(Because alignment starts with listening)

Growth in three dimensions

We help founders stay aligned across every layer of growth — personal, brand, and capital. From internal clarity to market positioning to fundraising readiness, here’s how HUMAN AF supports you as you scale.

FOUNDER ALIGNMENT LAB

What it is

Our flagship 6-week live program helps founders bridge alignment gaps in decision-making, team dynamics, and scaling.

Program Snapshot

Next cohort: October 22nd - November 26th

Led by a team with 55+ years of combined experience

Founders supported have raised $100M+ in capital

FOUNDER ALIGNMENT LAB

What it is

Our flagship 6-week live program helps founders bridge alignment gaps in decision-making, team dynamics, and scaling.

Program Snapshot

Next cohort: October 22nd - November 26th

Led by a team with 55+ years of combined experience

Founders supported have raised $100M+ in capital

BRAND & SALES ALIGNMENT

What it is

We help founders and teams build genuine alignment with their customers — beyond transactions. When your story and systems work in harmony, you don't just grow revenue; you grow trust, retention, and long-term momentum. From refining your narrative and offers to designing founder-led sales systems, we turn empathy into a competitive edge that scales.

Engagment Snapshot

Focus: Customer alignment, narrative design, and scalable sales systems

Format: Strategy sprint or ongoing advisory

BRAND & SALES ALIGNMENT

What it is

We help founders and teams build genuine alignment with their customers — beyond transactions. When your story and systems work in harmony, you don't just grow revenue; you grow trust, retention, and long-term momentum. From refining your narrative and offers to designing founder-led sales systems, we turn empathy into a competitive edge that scales.

Engagment Snapshot

Focus: Customer alignment, narrative design, and scalable sales systems

Format: Strategy sprint or ongoing advisory

FUNDRAISING POSITIONING

What it is

Fundraising while running a company is demanding — we simplify and strengthen the process so you can stay focused on building. From refining your narrative and deck to preparing for investor conversations, we ensure your story resonates with the right partners — not just any capital. Our team brings an investor-informed perspective and a network built on trust, helping you raise with clarity, confidence, and composure.

FUNDRAISING POSITIONING

What it is

Fundraising while running a company is demanding — we simplify and strengthen the process so you can stay focused on building. From refining your narrative and deck to preparing for investor conversations, we ensure your story resonates with the right partners — not just any capital. Our team brings an investor-informed perspective and a network built on trust, helping you raise with clarity, confidence, and composure.

Alignment in action

A look inside how founders turn reflection into results.

Scaling with Clarity: A Case Study

Challenge: $50K pipeline, investor pressure, team fatigue.

Approach: Through the Founder Alignment Lab we clarified values, refined messaging, and realigned the go-to-market story around purpose.

Outcome: Within 8 weeks the pipeline grew to $500K, three enterprise pilots closed, fundraising delayed 6 months—saving equity and restoring founder confidence.

"It was like therapy for my business. Once I realigned, growth became effortless."

Early-stage SaaS founder preparing for Series A

Alignment isn't just feel-good —
it's good business

Research shows that when founders and teams operate from alignment, performance, resilience, and retention all improve.

30%+

Companies led by self-aware founders outperform peers in ROI and employee engagement.

Korn Ferry Institute

30%+

Companies led by self-aware founders outperform peers in ROI and employee engagement.

Korn Ferry Institute

30%+

Companies led by self-aware founders outperform peers in ROI and employee engagement.

Korn Ferry Institute

40%

Purpose-driven companies experience higher retention and 2.3× faster revenue growth.

Deloitte Insights, 2023

40%

Purpose-driven companies experience higher retention and 2.3× faster revenue growth.

Deloitte Insights, 2023

40%

Purpose-driven companies experience higher retention and 2.3× faster revenue growth.

Deloitte Insights, 2023

23%

Brands that lead with emotional connection grow faster in revenue and 1.6× higher lifetime value.ed by self-aware founders outperform peers in ROI and employee engagement.

Harvard Business Review

23%

Brands that lead with emotional connection grow faster in revenue and 1.6× higher lifetime value.ed by self-aware founders outperform peers in ROI and employee engagement.

Harvard Business Review

23%

Brands that lead with emotional connection grow faster in revenue and 1.6× higher lifetime value.ed by self-aware founders outperform peers in ROI and employee engagement.

Harvard Business Review

What founders are saying

"I finally built from clarity instead of urgency."

Founder, Consumer Startup

"I finally built from clarity instead of urgency."

Founder, Consumer Startup

"I finally built from clarity instead of urgency."

Founder, Consumer Startup

"This is founder therapy that leads to traction."

CEO, B2B SaaS

"This is founder therapy that leads to traction."

CEO, B2B SaaS

"This is founder therapy that leads to traction."

CEO, B2B SaaS

"We stopped chasing and started aligning — everything shifted."

Founder, Fintech

"We stopped chasing and started aligning — everything shifted."

Founder, Fintech

"We stopped chasing and started aligning — everything shifted."

Founder, Fintech

Meet the humans helping humans build better (you).

HUMAN AF is led by a global team with 55+ years of combined experience across venture, product, brand, and coaching. We've built, scaled, and invested…now we help founders do it in alignment with who they are.

Amber Theurer

Founder & Head of Alignment

Former CMO turned human-first strategist bridging growth, UX, and founder development.

Amber Theurer

Founder & Head of Alignment

Former CMO turned human-first strategist bridging growth, UX, and founder development.

Amber Theurer

Founder & Head of Alignment

Former CMO turned human-first strategist bridging growth, UX, and founder development.

Shawn Hill

Co-Founder & Fund Strategy Lead

Investor, educator, and systems thinker connecting capital with conscience.

Shawn Hill

Co-Founder & Fund Strategy Lead

Investor, educator, and systems thinker connecting capital with conscience.

Shawn Hill

Co-Founder & Fund Strategy Lead

Investor, educator, and systems thinker connecting capital with conscience.

Nic Byron

Product / Technical Advisor

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Nic Byron

Product / Technical Advisor

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Nic Byron

Product / Technical Advisor

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Chris Burns

Intl Fund Advisor / Capital Strategist

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Chris Burns

Intl Fund Advisor / Capital Strategist

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Chris Burns

Intl Fund Advisor / Capital Strategist

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The founder is the foundation…and wherever you are in your journey, we're here to support you.