Human-first strategy for founders building what’s next.
With 55+ years of combined experience across venture, product, and storytelling, we help founders stay aligned while scaling impact.
(Because alignment starts with listening)
Human-first strategy for founders building what’s next.
With 55+ years of combined experience across venture, product, and storytelling, we help founders stay aligned while scaling impact.
(Because alignment starts with listening)
Human-first strategy for founders building what’s next.
With 55+ years of combined experience across venture, product, and storytelling, we help founders stay aligned while scaling impact.
(Because alignment starts with listening)
Trusted by founders, investors, and partners across the globe.
Trusted by founders, investors, and partners across the globe.
Trusted by founders, investors, and partners across the globe.
Growth in three dimensions
We help founders stay aligned across every layer of growth — personal, brand, and capital. From internal clarity to market positioning to fundraising readiness, here’s how HUMAN AF supports you as you scale.
Growth in three dimensions
We help founders stay aligned across every layer of growth — personal, brand, and capital. From internal clarity to market positioning to fundraising readiness, here’s how HUMAN AF supports you as you scale.
Growth in three dimensions
We help founders stay aligned across every layer of growth — personal, brand, and capital. From internal clarity to market positioning to fundraising readiness, here’s how HUMAN AF supports you as you scale.
For the Individual
The Founder Alignment Lab
Your clarity is your company's compass.
Our flagship 6-week live program helps founders bridge alignment gaps in decision-making, team dynamics, and scaling.
Program Snapshot
Next cohort: October 22nd - November 26th
Led by a team with 55+ years of combined experience
Founders supported have raised $100M+ in capital
Learn what's inside, who it's for, and what outcomes to expect:
Prefer a quick chat?
For the Individual
The Founder Alignment Lab
Your clarity is your company's compass.
Our flagship 6-week live program helps founders bridge alignment gaps in decision-making, team dynamics, and scaling.
Program Snapshot
Next cohort: October 22nd - November 26th
Led by a team with 55+ years of combined experience
Founders supported have raised $100M+ in capital
Learn what's inside, who it's for, and what outcomes to expect:
Prefer a quick chat?
For the Individual
The Founder Alignment Lab
Your clarity is your company's compass.
Our flagship 6-week live program helps founders bridge alignment gaps in decision-making, team dynamics, and scaling.
Program Snapshot
Next cohort: October 22nd - November 26th
Led by a team with 55+ years of combined experience
Founders supported have raised $100M+ in capital
Learn what's inside, who it's for, and what outcomes to expect:
Prefer a quick chat?
For Brand Alignment
Brand & Sales Alignment
The way you sell should feel as human as the way you build.
We help founders and teams build genuine alignment with their customers — beyond transactions. When your story and systems work in harmony, you don't just grow revenue; you grow trust, retention, and long-term momentum. From refining your narrative and offers to designing founder-led sales systems, we turn empathy into a competitive edge that scales.
Engagement Snapshot
Focus: Customer alignment, narrative design, and scalable sales systems
Format: Strategy sprint or ongoing advisory
Let's talk about your next stage of growth.
For Brand Alignment
Brand & Sales Alignment
The way you sell should feel as human as the way you build.
We help founders and teams build genuine alignment with their customers — beyond transactions. When your story and systems work in harmony, you don't just grow revenue; you grow trust, retention, and long-term momentum. From refining your narrative and offers to designing founder-led sales systems, we turn empathy into a competitive edge that scales.
Engagement Snapshot
Focus: Customer alignment, narrative design, and scalable sales systems
Format: Strategy sprint or ongoing advisory
Let's talk about your next stage of growth.
For Brand Alignment
Brand & Sales Alignment
The way you sell should feel as human as the way you build.
We help founders and teams build genuine alignment with their customers — beyond transactions. When your story and systems work in harmony, you don't just grow revenue; you grow trust, retention, and long-term momentum. From refining your narrative and offers to designing founder-led sales systems, we turn empathy into a competitive edge that scales.
Engagement Snapshot
Focus: Customer alignment, narrative design, and scalable sales systems
Format: Strategy sprint or ongoing advisory
Let's talk about your next stage of growth.
For Capital Alignment
Fundraising Positioning
Raising capital shouldn't pull you out of alignment.
Fundraising while running a company is demanding — we simplify and strengthen the process so you can stay focused on building. From refining your narrative and deck to preparing for investor conversations, we ensure your story resonates with the right partners — not just any capital. Our team brings an investor-informed perspective and a network built on trust, helping you raise with clarity, confidence, and composure.
Engagement Snapshot
Focus: Customer alignment, narrative design, and scalable sales systems
Format: Strategy sprint or ongoing advisory
Let's talk about your next stage of growth.
For Capital Alignment
Fundraising Positioning
Raising capital shouldn't pull you out of alignment.
Fundraising while running a company is demanding — we simplify and strengthen the process so you can stay focused on building. From refining your narrative and deck to preparing for investor conversations, we ensure your story resonates with the right partners — not just any capital. Our team brings an investor-informed perspective and a network built on trust, helping you raise with clarity, confidence, and composure.
Engagement Snapshot
Focus: Customer alignment, narrative design, and scalable sales systems
Format: Strategy sprint or ongoing advisory
Let's talk about your next stage of growth.
For Capital Alignment
Fundraising Positioning
Raising capital shouldn't pull you out of alignment.
Fundraising while running a company is demanding — we simplify and strengthen the process so you can stay focused on building. From refining your narrative and deck to preparing for investor conversations, we ensure your story resonates with the right partners — not just any capital. Our team brings an investor-informed perspective and a network built on trust, helping you raise with clarity, confidence, and composure.
Engagement Snapshot
Focus: Customer alignment, narrative design, and scalable sales systems
Format: Strategy sprint or ongoing advisory
Let's talk about your next stage of growth.
Alignment in Action
A look inside how founders turn reflection into results.
"It was like therapy for my business. Once I realigned, growth became effortless."
Early-stage SaaS founder preparing for Series A
Scaling with Clarity
Case Study
Challenge: $50K pipeline, investor pressure, team fatigue.
Approach: Through the Founder Alignment Lab we clarified values, refined messaging, and realigned the go-to-market story around purpose.
Outcome: Within 8 weeks the pipeline grew to $500K, three enterprise pilots closed, fundraising delayed 6 months—saving equity and restoring founder confidence.
Alignment in Action
A look inside how founders turn reflection into results.
"It was like therapy for my business. Once I realigned, growth became effortless."
Early-stage SaaS founder preparing for Series A
Scaling with Clarity
Case Study
Challenge: $50K pipeline, investor pressure, team fatigue.
Approach: Through the Founder Alignment Lab we clarified values, refined messaging, and realigned the go-to-market story around purpose.
Outcome: Within 8 weeks the pipeline grew to $500K, three enterprise pilots closed, fundraising delayed 6 months—saving equity and restoring founder confidence.
Alignment in Action
A look inside how founders turn reflection into results.
"It was like therapy for my business. Once I realigned, growth became effortless."
Early-stage SaaS founder preparing for Series A
Scaling with Clarity
Case Study
Challenge: $50K pipeline, investor pressure, team fatigue.
Approach: Through the Founder Alignment Lab we clarified values, refined messaging, and realigned the go-to-market story around purpose.
Outcome: Within 8 weeks the pipeline grew to $500K, three enterprise pilots closed, fundraising delayed 6 months—saving equity and restoring founder confidence.
Alignment Isn't Just Feel-Good — It's Good Business
Research shows that when founders and teams operate from alignment, performance, resilience, and retention all improve.
30%+
Companies led by self-aware founders outperform peers in ROI and employee engagement.
Korn Ferry Institute
40%
Purpose-driven companies experience higher retention and 2.3× faster revenue growth.
Deloitte Insights, 2023
23%
Brands that lead with emotional connection grow faster in revenue and 1.6× higher lifetime value.
Harvard Business Review
The data makes it clear: alignment strengthens performance, deepens loyalty, and sustains growth.
Alignment Isn't Just Feel-Good — It's Good Business
Research shows that when founders and teams operate from alignment, performance, resilience, and retention all improve.
30%+
Companies led by self-aware founders outperform peers in ROI and employee engagement.
Korn Ferry Institute
40%
Purpose-driven companies experience higher retention and 2.3× faster revenue growth.
Deloitte Insights, 2023
23%
Brands that lead with emotional connection grow faster in revenue and 1.6× higher lifetime value.
Harvard Business Review
The data makes it clear: alignment strengthens performance, deepens loyalty, and sustains growth.
Alignment Isn't Just Feel-Good — It's Good Business
Research shows that when founders and teams operate from alignment, performance, resilience, and retention all improve.
30%+
Companies led by self-aware founders outperform peers in ROI and employee engagement.
Korn Ferry Institute
40%
Purpose-driven companies experience higher retention and 2.3× faster revenue growth.
Deloitte Insights, 2023
23%
Brands that lead with emotional connection grow faster in revenue and 1.6× higher lifetime value.
Harvard Business Review
The data makes it clear: alignment strengthens performance, deepens loyalty, and sustains growth.
What Founders Are Saying
"I finally built from clarity instead of urgency."
Founder, Consumer Startup
"This is founder therapy that leads to traction."
CEO, B2B SaaS
"We stopped chasing and started aligning — everything shifted."
Founder, Fintech
What Founders Are Saying
"I finally built from clarity instead of urgency."
Founder, Consumer Startup
"This is founder therapy that leads to traction."
CEO, B2B SaaS
"We stopped chasing and started aligning — everything shifted."
Founder, Fintech
What Founders Are Saying
"I finally built from clarity instead of urgency."
Founder, Consumer Startup
"This is founder therapy that leads to traction."
CEO, B2B SaaS
"We stopped chasing and started aligning — everything shifted."
Founder, Fintech
Meet the humans helping humans build better (you).
HUMAN AF is led by a global team with 55+ years of combined experience across venture, product, brand, and coaching. We've built, scaled, and invested…now we help founders do it in alignment with who they are.
Amber Theurer
Founder & Head of Alignment
Former CMO turned human-first strategist bridging growth, UX, and founder development.
Shawn Hill
Co-Founder & Fund Strategy Lead
Investor, educator, and systems thinker connecting capital with conscience.
Nic Byron
Product / Technical Advisor
Excepteur irure commodo velit nisi eu dolor exercitation excepteur.
Chris Burns
Intl Fund Advisor / Capital Strategist
Excepteur irure commodo velit nisi eu dolor exercitation excepteur.
Meet the humans helping humans build better (you).
HUMAN AF is led by a global team with 55+ years of combined experience across venture, product, brand, and coaching. We've built, scaled, and invested…now we help founders do it in alignment with who they are.
Amber Theurer
Founder & Head of Alignment
Former CMO turned human-first strategist bridging growth, UX, and founder development.
Shawn Hill
Co-Founder & Fund Strategy Lead
Investor, educator, and systems thinker connecting capital with conscience.
Nic Byron
Product / Technical Advisor
Excepteur irure commodo velit nisi eu dolor exercitation excepteur.
Chris Burns
Intl Fund Advisor / Capital Strategist
Excepteur irure commodo velit nisi eu dolor exercitation excepteur.
Meet the humans helping humans build better (you).
HUMAN AF is led by a global team with 55+ years of combined experience across venture, product, brand, and coaching. We've built, scaled, and invested…now we help founders do it in alignment with who they are.
Amber Theurer
Founder & Head of Alignment
Former CMO turned human-first strategist bridging growth, UX, and founder development.
Shawn Hill
Co-Founder & Fund Strategy Lead
Investor, educator, and systems thinker connecting capital with conscience.
Nic Byron
Product / Technical Advisor
Excepteur irure commodo velit nisi eu dolor exercitation excepteur.
Chris Burns
Intl Fund Advisor / Capital Strategist
Excepteur irure commodo velit nisi eu dolor exercitation excepteur.