HANDS-ON SUPPORT FOR HUMAN-FIRST BUILDERS
Because being HUMAN(AF) in an automated world is your biggest differentiator.
FOUNDER ALIGNMENT LAB
What it is
Our flagship 6-week live program helps founders bridge alignment gaps in decision-making, team dynamics, and scaling.
Program Snapshot
Next cohort: October 22nd - November 26th
Led by a team with 55+ years of combined experience
Founders supported have raised $100M+ in capital
FOUNDER ALIGNMENT LAB
What it is
Our flagship 6-week live program helps founders bridge alignment gaps in decision-making, team dynamics, and scaling.
Program Snapshot
Next cohort: October 22nd - November 26th
Led by a team with 55+ years of combined experience
Founders supported have raised $100M+ in capital
The Founder Alignment Lab
Your clarity is your company's compass.
What it is
Our flagship 6-week live program helps founders bridge alignment gaps in decision-making, team dynamics, and scaling.
Program Snapshot
Next cohort: October 22nd - November 26th
Led by a team with 55+ years of combined experience
Founders supported have raised $100M+ in capital
Learn what's inside, who it's for, and what outcomes to expect.
Prefer a quick chat?
BRAND & SALES ALIGNMENT
What it is
We help founders and teams build genuine alignment with their customers — beyond transactions. When your story and systems work in harmony, you don't just grow revenue; you grow trust, retention, and long-term momentum. From refining your narrative and offers to designing founder-led sales systems, we turn empathy into a competitive edge that scales.
Engagment Snapshot
Focus: Customer alignment, narrative design, and scalable sales systems
Format: Strategy sprint or ongoing advisory
BRAND & SALES ALIGNMENT
What it is
We help founders and teams build genuine alignment with their customers — beyond transactions. When your story and systems work in harmony, you don't just grow revenue; you grow trust, retention, and long-term momentum. From refining your narrative and offers to designing founder-led sales systems, we turn empathy into a competitive edge that scales.
Engagment Snapshot
Focus: Customer alignment, narrative design, and scalable sales systems
Format: Strategy sprint or ongoing advisory
Brand & Sales Alignment
The way you sell should feel as human as the way you build.
What it is
We help founders and teams build genuine alignment with their customers — beyond transactions. When your story and systems work in harmony, you don't just grow revenue; you grow trust, retention, and long-term momentum. From refining your narrative and offers to designing founder-led sales systems, we turn empathy into a competitive edge that scales.
Program Snapshot
Focus: Customer alignment, narrative design, and scalable sales systems
Format: Strategy sprint or ongoing advisory
Let's talk about your next stage of growth.
FUNDRAISING POSITIONING
What it is
Fundraising while running a company is demanding — we simplify and strengthen the process so you can stay focused on building. From refining your narrative and deck to preparing for investor conversations, we ensure your story resonates with the right partners — not just any capital. Our team brings an investor-informed perspective and a network built on trust, helping you raise with clarity, confidence, and composure.
FUNDRAISING POSITIONING
What it is
Fundraising while running a company is demanding — we simplify and strengthen the process so you can stay focused on building. From refining your narrative and deck to preparing for investor conversations, we ensure your story resonates with the right partners — not just any capital. Our team brings an investor-informed perspective and a network built on trust, helping you raise with clarity, confidence, and composure.
Fundraising Positioning
Raising capital shouldn't pull you out of alignment.
What it is
Fundraising while running a company is demanding — we simplify and strengthen the process so you can stay focused on building. From refining your narrative and deck to preparing for investor conversations, we ensure your story resonates with the right partners — not just any capital. Our team brings an investor-informed perspective and a network built on trust, helping you raise with clarity, confidence, and composure.
Let's talk about funding your creation.
HUMANS WE'VE BUILT WITH
GOOD FEELINGS = GREAT ROI
Human-first practices outperform the market.
30%+
Companies led by self-aware founders outperform peers in ROI and employee engagement.
Korn Ferry Institute
30%+
Companies led by self-aware founders outperform peers in ROI and employee engagement.
Korn Ferry Institute
30%+
Companies led by self-aware founders outperform peers in ROI and employee engagement.
Korn Ferry Institute
40%
Purpose-driven companies experience higher retention and 2.3× faster revenue growth.
Deloitte Insights, 2023
40%
Purpose-driven companies experience higher retention and 2.3× faster revenue growth.
Deloitte Insights, 2023
40%
Purpose-driven companies experience higher retention and 2.3× faster revenue growth.
Deloitte Insights, 2023
23%
Brands that lead with emotional connection grow faster in revenue and 1.6× higher lifetime value.ed by self-aware founders outperform peers in ROI and employee engagement.
Harvard Business Review
23%
Brands that lead with emotional connection grow faster in revenue and 1.6× higher lifetime value.ed by self-aware founders outperform peers in ROI and employee engagement.
Harvard Business Review
23%
Brands that lead with emotional connection grow faster in revenue and 1.6× higher lifetime value.ed by self-aware founders outperform peers in ROI and employee engagement.
Harvard Business Review
ALIGNMENT IN THE WILD
A look inside how founders turn reflection into results.
How Alignment Drove 4x Monthly Revenue
Challenge: $50K pipeline, broad messaging, investor pressure, and team misalignment.
Approach: Through the Founder Alignment Lab, we clarified their audience, refined sales messaging, & re-anchored strategy around shared values and clear KPIs.
Outcome: Within 8 weeks, their pipeline grew to $300K+, three enterprise pilots closed, & the founders regained confidence and cohesion to scale with clarity.
"That kind of guidance is rare. Most people jump straight into tactics and forget the people behind the business. But Shawn and Amber didn’t. They saw the whole picture."
Early-Stage Proptech Founder, preparing for Series A
WHAT HUMANS ARE SAYING
"
It felt like therapy for my business. I stopped reacting and started leading with clarity.
Early-Stage SaaS Founder, NYC
"
It felt like therapy for my business. I stopped reacting and started leading with clarity.
Early-Stage SaaS Founder, NYC
"
It felt like therapy for my business. I stopped reacting and started leading with clarity.
Early-Stage SaaS Founder, NYC
"
I’ve done dozens of accelerators, but this is the first one that focused on the human side of building.
Consumer Founder, San Francisco
"
I’ve done dozens of accelerators, but this is the first one that focused on the human side of building.
Consumer Founder, San Francisco
"
I’ve done dozens of accelerators, but this is the first one that focused on the human side of building.
Consumer Founder, San Francisco
"
For the first time, our investor deck actually sounds like us. That shift alone changed the conversations we were having.
Health Tech Founder, Austin
"
For the first time, our investor deck actually sounds like us. That shift alone changed the conversations we were having.
Health Tech Founder, Austin
"
For the first time, our investor deck actually sounds like us. That shift alone changed the conversations we were having.
Health Tech Founder, Austin
THE HUMANS SUPPORTING YOU
55+ years of experience. One shared purpose: aligning ambition with humanity.
Amber Theurer
Founder & Head of Alignment
A growth strategist and founder advisor who has scaled venture-backed startups, led creative strategy for Fortune 500 innovation teams, and guided dozens of founders toward alignment between their business and their humanity.
Amber Theurer
Founder & Head of Alignment
A growth strategist and founder advisor who has scaled venture-backed startups, led creative strategy for Fortune 500 innovation teams, and guided dozens of founders toward alignment between their business and their humanity.
Amber Theurer
Founder & Head of Alignment
A growth strategist and founder advisor who has scaled venture-backed startups, led creative strategy for Fortune 500 innovation teams, and guided dozens of founders toward alignment between their business and their humanity.
Shawn Hill
Co-Founder & Fund Strategy Lead
A 30-year venture investor and advisor who has built and backed innovation ecosystems across North America and Latin America, bridging founders, capital, and universities to drive sustainable venture growth.
Shawn Hill
Co-Founder & Fund Strategy Lead
A 30-year venture investor and advisor who has built and backed innovation ecosystems across North America and Latin America, bridging founders, capital, and universities to drive sustainable venture growth.
Shawn Hill
Co-Founder & Fund Strategy Lead
A 30-year venture investor and advisor who has built and backed innovation ecosystems across North America and Latin America, bridging founders, capital, and universities to drive sustainable venture growth.
Nic Byron
Product & Technical Advisor
A technical leader and full-stack builder with deep experience in AI, health tech, and SaaS, known for turning early-stage ideas into scalable, human-centered products.
Nic Byron
Product & Technical Advisor
A technical leader and full-stack builder with deep experience in AI, health tech, and SaaS, known for turning early-stage ideas into scalable, human-centered products.
Nic Byron
Product & Technical Advisor
A technical leader and full-stack builder with deep experience in AI, health tech, and SaaS, known for turning early-stage ideas into scalable, human-centered products.
Chris Burns
Intl Fund Advisor & Capital Strategist
A global capital strategist with 15+ years advising funds, family offices, and founders across four continents, recognized for his cross-border dealmaking and strategic investment insight.
Chris Burns
Intl Fund Advisor & Capital Strategist
A global capital strategist with 15+ years advising funds, family offices, and founders across four continents, recognized for his cross-border dealmaking and strategic investment insight.
Chris Burns
Intl Fund Advisor & Capital Strategist
A global capital strategist with 15+ years advising funds, family offices, and founders across four continents, recognized for his cross-border dealmaking and strategic investment insight.